April 11, 2014 Letter to the Hallmark Network (In support of “When Calls The Heart”)

Here’s the letter I wrote and sent to the Hallmark Network on April 7th, 2014. I received a nice reply in return, thanking me for my “beautifully written letter,” and I was told that Hallmark loves their viewers! Thank you@pamslay for your kind words!


My name is Amy J. Falk. I am a Heartie.  I have seen pretty much every film and television show that Michael Landon Jr. has produced for the Hallmark Channel.  When I saw that he had a new, originally scripted series coming out - I was overjoyed!  I was a Heartie before I even knew it. Soon I was chatting with people on Twitter about “When Calls The Heart”; that is when I learned about the Heartie Facebook group.  It did not take long for me to request to join the Heartie group.  

Michael Landon Jr. has said that he wants “When Calls The Heart” to start a movement. A movement in family television - something many of us have been waiting for, for a long time.  The only other recent show or movie like this that had come along was his work on “Love Comes Softly” (something else I have been a fan of and was sad to see it finish).  It encourages me when I see this movement gaining ground as fast as it has.  

Hallmark’s slogan is that they are “The Heart of TV”, and some people call them “The Gold Crown of Media”. With shows like “Love Comes Softly” and “When Calls The Heart”, this has become more than just a slogan.  You and your co-workers are actually living up to that statement.  Saturday nights can once again be “family night” around the television, because we know “When Calls The Heart” is something safe for us all to watch.  It encourages family values and good character - something that is sadly lacking in our media-consuming generation of today.  If you renew “When Calls The Heart” for a second season, and continue your promise of originally scripted family television, and not just movies, your fan base will not just proceed as is, but will continue to climb.  

Thank you for your time and consideration.


Amy J. Falk